Wednesday, November 7, 2012

Promo 101 Virtual Book Tour: How We Create Fear with Dr. Friedmann Schaub - The Fear and Anxiety Solution

Friedemann Schaub, MD, PhD, is a physician specializing in cardiology and molecular biologist who has helped thousands of people to overcome fear and anxiety with his breakthrough and empowerment program that combines his medical expertise with NLP, Time Line Therapy™, clinical hypnotherapy, meditation, and more...

Dr Friedemann Schaub shares information that is beneficial for you and your loved ones, in The Fear and Anxiety Solution. His says that people who read this book and implement the step by step program – will find a difference in their lives by the time they reach the end of the book. 

For more details about The Fear and Anxiety Solution, visit the tour page -  

 Dr Schaub’s website

From David LeRoy
The Full Monty Author

You may recall that recently Sue Grafton got into a huge kettle of hot water when she had some less than flattering things to say about Self-Published authors in an interview for a blog in Kentucky.

 It spread like fire through the tight community of Indie authors once it was picked up and reposted on The Passive Voice blog.  Soon she was redacting and explaining herself like crazy.  Within the interview, she also stated that people who write in coffee shops are exhibitionists, but I never got an apology.   :)

She is right, because I write in coffee shops and that is exactly what I am doing.  I am seeing others, and being seen by them on a consistent basis.  I am in full view -- not really full Monty, but you get the idea.

Back in early August, I sold a copy of my book to one of my coffee shop friends.  Unknownst to me, her husband is the host of an all male book club.  A week later, she bought six copies of my book from the trunk of my car outside Starbucks.  But then, there was a problem.  The all male book club only wanted to read non-fiction, and my book is historical fiction.  No problem as I explained to her that the vast majority of the book is historically accurate and follows history closely.  All of this conversation, of course, took place in line at Starbucks in front of other customers who were probably listening.  She put her foot down and insisted they read the book. They did, and they enjoyed it. 

On October 11th, I am sitting down to dinner with this club to discuss The Siren of Paris. They have even offered to buy me dinner, and I intend to bring out some of the original documents I used to create the story when I was in the research phase.   

Now, had I not been at Starbucks, and not had the time to talk with this person, whom, this entire opportunity would not have materialized.  A blog tour organizer is well worth the investment;  however, there is no way I could say to them, “get me a gig at this book club.” This is not something I can buy, but only be invited to, if chosen. 
Word of mouth marketing is the golden goose dream of every author; however, manifesting this sort of phenomena takes a concerted effort and requires lots of on the ground, direct public interaction. It is also nearly impossible to control; therefore, you must always be prepared. 
“Oh, you wrote a book, what is it about?” somebody asks.

Develop a quick elevator pitch for your book.  Be ready to tell a summary right off the bat without missing a beat between the pitch and your food order.  Here is my pitch.  

“It is about a young man who returns to Paris before the war and falls in love with the wrong kind of woman, because she becomes a collaborator, and he is too blind to see it….Tall, No whip Mocha please, and I will take the cheese Danish … and so you see, he gets a hard lesson in both life and love.”

Of course Sue is sitting on my right shoulder calling me an immodest exhibitionist.  Seth Godin is on the left shoulder jumping up and down for joy. 

Now, so far I have sold two full boxes of my book out of the trunk of my car.  Some I sell, and others I have had to mail off for reviews.  However, this is 60 physical books, usually signed and dedicated, going out to people who have requested them.  I was referred to a group that does public readings, and I was the featured reader for 45 minutes.  I sold four copies, and one resulted in a positive review.  I sold a few books, while on a camping trip, to people with whom I was chatting.  One of the people was very familiar with some of the historical details of the book. 

This “immodest behavior” adds up with time and will not result in an arrest.  Last night my chiropractor asked me if I had done much recently, in town, with the book, and I thought for a second and said, “Not really.”  But in reality, that is not true.  I have been doing a lot to be seen, as an author, yet I just have not given it much thought because I am not speaking to a crowd at the local book store, and I am not on T.V.  The reason he asked is because someone recognized me in his office and connected me to the book. 

This is not a sure fire bet to sell thousands upon thousands of books.  I have no idea how you will climb your way to the top of the Amazon ranking for your selected category.  It certainly is not an overnight solution from which you can see results next weekend.  But, it is the one of the most powerful marketing tools I know.  Word of mouth takes its time, but once it takes off, it is impossible to stop. 

Don’t believe me? So, how did all those cat videos go viral on YouTube?

 It is great to have you participating on The Fear and Anxiety Solution virtual tour. Dr Schaub is sharing very valuable and timely information in his new book and thank you for helping us get the word out. Below you will find information about the book, about Dr Schaub and the one paragraph that we request everyone includes with their post. You can use the author and book details, if that works in your post. We also included the link to a 4 minute video with Dr Schaub. He explains the book and the program and it can be used in your post.
The Fear and Anxiety Solution – A Breakthrough Process for Healing and Empowerment with your Subconscious Mind

The Fear and Anxiety Solution presents Dr. Schaub’s breakthrough and empowerment program for learning to understand, direct, and utilize the subconscious mind as our greatest ally on the path to health and wholeness.

 “The more unresolved fear and anxiety you’ve stored in your subconscious, the more untapped potential awaits you,” explains Dr. Schaub. 

Thank you so much for sharing with us today Dr. Schaub!


Rhomy PP

I always felt like things appeared in my life in the exact moment I needed them, and right now my anxiety is skyrocketing! So I'll definitely check this book! Sounds great!

Teddy Rose

I know I have created my own fear in the past. I use to suffer from depression and anxiety but have done the work and have come through stronger. We need more books on this as it is so prevalent these days.

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